About Us

"We believe every woman has the right to treat herself to beautiful things."

 Ellen and Grace are two Irish ladies from Dublin, Ireland. They started studying Entrepreneurship in I.A.D.T - Dublin, in 2013.  In their first year of college,at the age of nineteen the girls created their ultimate dream of an affordable women’s online boutique with access to all types of women’s accessories under one roof.

Both girls have graduated from college with an Honours degree in Bachelor of Business Administration (BBA) in Entrepreneurship.

 They have featured many of their products on Irish programs such as Xposé, Ireland AM, UTV – The Pulse and top U.K shows such as This Morning, The Only Way Is Esse and Geordie Shore. The brand has also been presented in many Irish Publications as well as their accessories being spotted on many influencers and celebrities.

Award Winning

2016 - Best Online Winner - Xposé & Frock Advisor Awards.

2016 & 2017 - Shortlisted for Irelands Best Young Entrepreneur.

2017 - An Inaugural Award for Outstanding Achievement - The Olivia Burke Award - I.A.D.T College.

2018 - E-Commerce Winner - 30 under 30 Awards with U Magazine.